Thursday, April 15, 2010

Now that the main parties' manifestos are out I've been trying to pick a winner.

An animated cartoon video in black and white slightly redeems the dullness of Labour's document. Its risible cover that looks like a Chinese communist propaganda poster (before the introduction of the one child policy clearly) at least spares us another thousand words. The HTML or downloadable pdf versions that are the only options for getting at the content are densely printed, only relieved now and then by coloured text and by coloured pages that separate the sections and bear logos in a style akin to lavatory signs.

It looks like they are appealing to the low-end computer user.

The Tories are definitely going for the high-end. Their document can be read on-screen in black and white text only but the downloadable pdf is packed with propaganda posters in an agit-prop style, with diagrams and with photographs, though the text is pretty dense and black. Some photos like those telling you that Glasgow and Brighton are great places for one reason or another don't seem terribly relevant but hey. You can even download a high definition version presumably so that you can print it with the photos in their full glory. But you don't have to print your own because they offer you a means of buying a printed version for a fiver. And they have large print for the poorly sighted, braille for the blind and easy-read for those with learning difficulties. If being on-line is your thing though there is a Flash version that's very well presented and you can listen to an audio version. When you have get on your bike or take the bus the audio version can go with you on your mp3 player. If you can't be bothered with the whole thing there are various little related videos.

No reason not to get the Tory message then.

The Libdems' manifesto offering gives you more or less the same options as the Tories; without braille but with a better Flash version and with a pick and mix video iphone app. Their webpage looks better and where they score heavily is on the presentation of the document itself. Labour's pages of dense text and the Tories' strident posters are banished in favour of well laid out pages with a good balance between text and pictures and well thought out, clear highlighting.

For me it's the winner.

But what about the content? I conducted a little experiment. Labour's document is entitled "A future fair for all" so I said to myself, as I often do, "mirror, mirror on the wall who's the fairest of them all?" and searched the documents for instances of "fair", "fairer", "fairest" and "fairness".

Here the Libdems are streets ahead with 94 occurrences. Labour come second with 61 and the Tories a poor third with only 9. Draw your own conclusions.

No comments: